Prof. Alan Brown has been delivering impact as an entrepreneur and in business for over 30 years, working in start-ups and large enterprises to enable software delivery to power business transformation. He is also a university professor, researcher, coach, and trusted adviser to C-level executives in the public and private sector. He has written several books on enterprise software delivery and digital transformation, and holds a Professorship in Digital Economy at the University of Exeter, UK and is a Fellow of the Alan Turing Institute, the UK National institute for data science and AI. In his capacity as the Deputy Director of the Defence Data Research Centre (DDRC) and serving as the Principal Investigator (PI) for the Data Management division within the DDRC's research program, Alan is actively engaged in a multifaceted research agenda. His responsibilities include investigating contemporary best practices in data management for artificial intelligence and decision-making, conducting a comprehensive review of existing data management practices within select areas of the Ministry of Defence (MoD), and undertaking a needs analysis aimed at informing the requirements of data architects and managers in the context of AI and decision-making processes.